Company Profile
Orange.D成立于2002年, Orange由资深设计师,策划师和专业的市场营销分析师构成,是一个以设计师为主体的创意团队。从事于广告,平面,互动多媒体,电子商务等多个领域。以orange(橙)为名,因为独特的创意是跳跃性的,橙色是跳跃的色彩,同时也是自由的色彩,Orange.D是一个充满活力和创作自由的空间。
Mainly composed of senior designers, planners and professional marketing analysts and engaged in multi-fields including advertisement, graphic design, interactive multimedia and e-business etc, Orange. D was set up in 2002 and is a creative team taking the designers for main bodies. It is named as “orange” because unique originality is jumpy, orange is a jumpy color and a free color as well, Orange.D is a space which is full of vigor and free creation.
因为自由,因为跳跃,因为活力,所以我们可以提供更新鲜,原创的设计给我们的客户,就如鲜美的orange juice。
Due to freedom, saltation and vitality, so we can provide our clients with more fresh and original design which is like the delicious orange juice.
服务理念
Service logos
“one by one”-一对一的服务模式
Service mode of “one by one”
为了尽可能的减少沟通过程中的信息流失,orange采用了和普通的广告公司不同的服务模式。普通的广告设计公司采用客户服务部为先期接触,由客户服务来安排设计流程和传达信息。Orange采用的是以设计师为主导的形式,每个设计案从开始接触的时候,由主设计师直接和客户沟通,根据客户的要求由主设计师安排客户人员、策划师和专业的市场营销分析师进行团队构成。One by one的服务模式可以最好的保留客户提供的信息也可以最原始的给客户展示设计的概念。One by one的模式还包括从整个案例开始到结束都由主任设计师负责和客户的沟通,保持沟通对象的唯一性。
In order to reduce the information missing in process of communication as far as possible, Orange adopts the service mode different from the ordinary advertisement company. The ordinary advertisement design company always lets the Customer Service Department to touch with the customer in advance, and then arranges design flow and conveys information. While Orange adopts the mode of designer-oriented, the chief designer will communicate with the clients directly at the beginning of touching each design scheme, and then arrange customer service personnel, planner and the professional marketing analyst to process team constitution according to the clients’ requirement. The service mode of “one by one” could primely reserve the information submitted by the clients, and display the design concept to the clients originally as well. The service mode of “one by one” also can keep the uniqueness of communicated object for the chief designer is in charge of communicating with the clients from the beginning to the end of the whole case.
“shoulder by shoulder” 肩并肩的设计态度
Design attitude of “shoulder by shoulder”
在设计过程中,采用的是肩并肩的设计态度,意味着以客户最终的目标作为我们设计的目标,客户通过Orange的设计提高了数据,是我们设计最原始的基础,在设计过程中,根据客户的要求,Orange会提供自己的市场分析建议,来和客户进行探讨,因为我们的目的是一致的,”以消费者为出发点”做成功的市场营销设计。
During the design process, we adopt the design attitude of “shoulder by shoulder”, which means to take the clients’ final object as the object of our design, through Orange’s design; the increased data of the clients is the original foundation of our design. During the design process, Orange will supply the market analysis suggestion himself according to the clients’ requirement, and discuss with the clients because we have the same aim, “take the consumer as the springboard” to accomplish successful marketing design.