本公司为美商独资企业，专营高档自行车，公司总部位于美国加州，成立于1974年，于2007年7月进驻中国大陆地区，在上海成立了大陆地区的第一家概念店，至今已经在整个大陆地区发展到50家专卖店。
因为Specialized 的品牌标志特别像一道闪电，故被中国车迷形象地称为“闪电”。
Specialized 主营运动竞技类的自行车，致力于发扬自行车运动，倡导健康心态和热爱自然的情怀。中国的自行车文化源远流长，但是如何改变人们对自行车的传统定义－代步工具呢？所以Specialized 一直在努力推广自行车的运动文化，那就是感染力加俱乐部，以及各种业余的赛事。通过各种赛事和俱乐部的各种活动，我们感染并且影响着越来越多的人注意到自行车运动，参与并且热爱上这项运动。从“不理解”到“理解”，从“试一试”到“热爱”，人们就这样一个一个，一群一群地传递着这种健康向上的运动文化。
Our company is an American-owned enterprises, specializing in high-end bicycles, he adquartered in California, was founded in 1974. In July 2007, China has 1st concept store in Shanghai. Nowadays our company has already developed more than 50 stores on the whole mainland area. Because the Specialized brand logo especially likes a lightning bolt, so that Chinese fans called \"lightning\". Specialized is specializing in the bicycle of sports athletics, It is devoted to developing cycling, advocating a healthy mentality and passion for the natural feelings. China\'s bicycle culture has a long history, but how to change people\'s traditional definition of the bicycle transport? In this situation, Specialized has been trying to promote bicycle sport culture, that is the infectivity with the club, as well as various amateur competitions. Through various competitions and club activities, we infected and affecting more and more people who pay attention to the bicycle sport, participating and loving this kind of sport. From \" incomprehension\" to \" comprehension \", from \" trying\" to \" love \", people is delivering the healthy and upward movement sport culture one by one, group by group.
公司网站：www.specialized.cn公司地址： 上海市浦东新区张江半岛科技园达尔文路88号9栋1-3层 门店地址：上海市浦东碧云路1192号
