CoCo都可茶饮是目前在大陆第一大连锁茶饮品牌，也是唯一进驻台北101大楼的外带式茶饮，迄2010年4月份在全球已有近500家门市，从中国华北的北京市到华南的福建省，都可以喝到CoCo都可茶饮提供的台湾饮品。源于1997年5月三位创办人的梦想，在台北县淡水镇成立之CoCo都可茶饮，历经10多年的发展，CoCo都可茶饮成功建立一个横跨两岸三地、具有国际视野的美食连锁集团。以提供原汁原味的台湾味为诉求，CoCo都可茶饮每年都维持20%的新品上市率，定期推出兼具创意、美味的新品，好滋味让消费者抢先尝鲜，同时也为品牌永续发展注入创新活水。同时CoCo都可茶饮独具的教育训练、门市的稽核系统、产品创新的速度及专业管理团队，是CoCo都可茶饮从台湾一路发展壮大，成为一个国际化连锁企业的关键因素。我们的战略地图，已从台湾市场成功打入两岸三地，现正加速拓展到世界其它地区，并有计划前进东北亚、东南亚、中东、美加、纽澳等区域，预计今年将可顺利达成800店目标。及时在金融危机下，仍然能创造50%以上的销售成长，挑战全球年营业额20亿目标。相信不久的将来，将有机会一起见证CoCo都可茶饮领头，带起华人茶饮横扫世界的风潮。
Company profileThe CoCo Company is the biggest brand within this category in China at this moment as well as the only one take-away tea shop in TAIPEI 101.Until February 2010,we have more than 500 stories in the world. From the northeast city Beijing to the southeast Fu-Jian province,a great many of Chinese now can enjoy tasty CoCo’s products from hundreds of stores.Originated from a mutual dream ,CoCo was established in Danshuei,Taipei by three founders in May,1997.Over more than ten years,a small-scale tea lounge has been well-developed to a great enterprise.Now,it is an international chain conglomerate stretching over the markets of Taiwan and China successfully.Regarding the original Taiwanese flavour as the best policy,we remain the high speed of product renovation each year.Innovating creative and delicious products,we always keep a fresh image in front of the public and infuse the energy into sustainable development in the meanwhile.There are several key factors to build up such an international enterprise,including the well-designed training programs,the efficient retail audit system,the cutting edge product innovation,and the professional management team,which is leading the company to the bright future.Having rooted in Taiwan and China,the CoCo Company continues to expand its business ambition to the rest of the world,such as north and south Asia,Middle East,America,Canada,New Zealand and Australia and will reach NT$8 billion at the sales level with the scale of 800 stores this year.In spite of the worldwide financial crisis,CoCo is delivering the amazing sales growth rate with more than 50% during the past two years.With strong confidence,we believe CoCo will reach RMB 2 billion at the sales level and become the industry leader by the end of this year.
