盟博广告(上海)有限公司
盟博由IPG集团创建，管理集团内部全球范围内所有媒体相关资产，公司专注于帮助客户实现营销投资收益最大化，为客户创造更加辉煌的经营业绩。
通过对集团旗下各公司的投资以及在不同领域上的广泛合作，使盟博成为“核心引擎”，从而打造一流的市场表现。为实现这一理想目标，盟博管理层将引领全体员工致力于发展以下5大核心经营战略：
数字化效率
科技赋新
创意脑库
人才优势
卓越的商业竞争力盟博在全球范围内的媒体承揽额达三百亿美元，拥有6500名营销专家，遍布全球90个国家。我们致力于在最短的时间内于不同领域中都形成我们独有的营销技巧，充分利用数字媒体并实现技术创新，在熟练掌握媒体优化组合复杂性的基础上，为客户提供更具战略性和创造性的媒体解决方案。
盟博旗下各家代理商坚持以比同行更诚信更高效的品质服务客户，帮助客户将潜在的商业机会变为可能，找到那些最终成为其最忠实最具影响力消费者的潜在顾客群。
Created by IPG to manage all of its global media-related assets, Mediabrands has a single vision to help our clients maximize the impact of their marketing investment to deliver explosive business results.
Mediabrands is the “chip” inside each business to help enable superior performance. We do so by investing in and creating collaboration across our Family of Brands. To achieve this goal, The Mediabrands Leadership Team’s is laser focused on delivering against five key strategic imperatives:
Digital Velocity
Technology Enablement
IQ Creation
Talent Superiority
Commercial Excellence With 6,500 communications specialists operating in 90 countries Mediabrands manages $30B* in global media billings. In all areas we are focused on evolving our marketing skills, harnessing digital media and technology innovation in the most impressive time frames. We offer greater strategic and creative capabilities without sacrificing our skills of mastering media complexity.
Our agencies deliver clients new marketing solutions with a greater level of accountability and efficiency to find the best suspects to turn into real prospects, who could ultimately become our client’s best and most influential buyers.
