群邑是WPP集团的一员，是整合了传立、竞立、尚扬、迈势这四家媒介公司而成立的母公司。群邑是全球最大的媒介投资管理机构。
我们的根本主旨即代表我们的客户、我们的股东及我们的员工，以母公司和协作者的角色通过增强包括购买力、内容创作、体育行销、数字媒体、财务、独有工具的开发及核心业务能力上的表现，从而最大限度地增强WPP旗下的媒体传播公司的实力。组成群邑集团的这些媒体品牌都是在全球领先、独立运营的公司。
群邑致力于将其人力和物力的整合恰当地运用以提高购买、创新及新传播的服务，从而为我们的客户和旗下的媒体公司增添竞争优势。
群邑已在中国的8个城市设有分支机构，拥有1500多名员工。群邑在中国的媒介承揽额超过40亿美元(RECMA2010)，不仅成为中国最大的媒介传播机构，并且在对系统专有媒介调研及先进工具开发的投资力度上高居行业之首。
GroupM is the global No.1 media investment management group. It serves as the parent company to WPP media agencies including Mindshare, MediaCom, MEC, and Maxus.
Our primary purpose is to maximize the performance of WPP’s media communications agencies on behalf of our clients, our shareholders and our people by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. The agencies that comprise GroupM are all global operations in their own right with leading market positions.
The focus of GroupM is the intelligent application of physical and intellectual scale to benefit trading, innovation, and new communication services, to bring unfair competitive advantage to our clients and our companies.
GroupM employs more than 1500 people in 8cities across China. With total media billings in excess of USD 4 billion (RECMA: 2010 Definitive), GroupM is China’s top media communications group and the industry’s biggest investor in syndicated and proprietary media research and optimization tool development.
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