CORPORATION INTRODUCTION
Universal Robin Corporation (URC) is the leading branded consumer food and beverage company in the Philippines, and a major player in the Southeast Asian region and greater China. URC Philippines manufactures, distributes locally and exports a diverse range of snacks under the Jack n’ Jill mega-brand, as well as beverages, noodles and tomato-based products where URC is either a market leader or a strong challenger. In Philippines alone, URC has 12 ISO-certified manufacturing facilities and 13 distribution centers.
INTERNATIONAL NETWORK
URC has a strong foothold in the local markets of the ASEAN region, particularly Thailand, Malaysia, Indonesia, Hong Kong, Singapore and Vietnam, with 8 production plants outside of the Philippines. URC’ s market shares dominate several categories in the international landscape, including wafers and biscuits in Thailand, potato chips in Singapore, and chocolate and potato chips in Malaysia.
In April 2006, URC Vietnam became the first ASEAN subsidiary to manufacture and sell its very own C2 Green Tea, To date, URC Vietnam continues to expand its product portfolio to more beverages candies, salty, snacks and biscuits.
In China, URC purchased from the Acesfood Network the “Aces” brand, which continues to be a leader in the instant cereal beverage and oatmeal markets.
URC China
URC China covers distribution in more than 80 cities nationwide, and is present in more than 9,000 trade outlets. It manufactures and distributes branded products such as ACES Instant Cereals, ACES Instant Oats, ACES Oats, ACES Coffee, ACES Biscuits, Jack n’ Jill Potato Chips, Jack n’ Jill Sea Crunch, Jack n’ Jill Fun Bites & Jack n’ Jill Corn Sticks.
URC China believes in effective branding strategies to differentiate itself and stand out in this vast consumer goods market. These are complemented by parallel below-the-line brand activation programs in store outlets to directly drive off-take.
公司介绍
环球罗宾娜公司（简称URC）是菲律宾最大的食品集团公司，拥有50年的食品制造经验和一流的食品制造技术。
URC生产的产品包括休闲食品、巧克力、糖果、饼干、饮料、方便面及通心粉等所有零食品类，市场份额稳居市场领导地位。产品行销菲律宾及其他国家。
URC的12座经过ISO认证的制作工厂，分布在菲律宾的13个中心地区。
国际市场
URC积极拓宽海外市场，业务遍及中国大陆、香港、泰国、马来西亚、新加波、越南等国家和地区。URC在海外地区设有8家分公司和工厂，2005年6月在越南设立了第一家分公司。
URC的饼干、膨化食品和巧克力分别在泰国、新加波和马来西亚稳居当地市场份额的领导地位。
2006年，URC收购了中国麦片第一品牌------皇室，从而进一步巩固在中国食品领域的地位。
2006年4月，作为URC集团在越南的分支机构，URC越南开始生产和销售C2绿茶。URC越南还在继续开拓自己的产品，包括：饼干、糖果、零食等。
URC中国
URC China，是URC集团（环球罗宾娜公司）在中国的分支机构，专业生产销售糖果、饼干、麦片、咖啡、饮料等各类食品和休闲食品，产品覆盖80多个城市，出口达9000多个城市。包括“皇室”系列品牌产品和“珍珍”系列品牌产品。
URC China运用有影响力的品牌战略使旗下的品牌区别与市场上的其他同类品牌，同时始终坚持向社会提供令消费者信赖和喜爱的优质产品。
