度比古卡 Dobs conception
品牌文化:
1492年，哥伦布发现新大陆到达古巴海岸，派往岸上的人汇报当地的印第安土人吸食大烟，大烟散发着浓郁的香味，吸引着他们，这就是雪茄。今天雪茄流露的不单单是那股香味，它表现着大气、品味与时尚。Dobs conception理念深谙着雪茄主义，让每一位品位男士都从穿着中体现着独特的气质，漫延着那份吸引。
Brand Culture:
In 1492, Columbus discovered the New Continent. While He reached the Cuba, he was informed that the local Indians there were smoking an unfamiliar cigarette. This kind of cigarette emitted a strong fragrance which was new and attracted. That cigarette was cigar. Nowadays Cigar depends not only on its fragrance to be popular. It stands for elegance, fashion and taste. Dobs conception has its unique Cigars: let classic men dressed up in the classic way they should have and let them be attractive as the smell of cigars.
设计风格:
Dobs conception胚子里深谙着雪茄主义，每件作品都流露着大气与品味。设计团队把弄着个性的设计，以利索的剪裁营造出时尚气息，突破了传统的约束，以独特视角，赋予传统正装时尚触觉的新生命。Dobs conception注重细节的构成，以修身剪裁，特殊面料的处理，体现完美的简约与高格调结合。在Dobs conception的设计领域里，我们全力以赴缔造出品位男性慑人的吸引力。
style:
With the club cigarism in Dobs conception, every piece of the menswear collections shows magnanimity and fashion sense. Having distintive visions, our gifted artisans break the traditions and deliver unconventional looks to classic menwear, creating exclusive fashion sense by trendsetting designs and superior carftsmanship. Dobs conception minds the details. The interplay of beautiful tailoring and exclusive materials offers a perfect combination of simplicity and elegance, which satisfies the most demanding tastes and accentuates the wearer’s personality.
消费者定位:
25-40岁的时尚心态族，注重个人形象，个性穿着的品位男士。
他们热爱活在时尚与个性的国度，不随波逐流，更拒绝平庸。塑造自身品位，拥有无限多元的时尚触觉的生活。他们享受欣赏目光的追捕，喜欢线条剪裁带来的利索体现，细享着每个不同深蕴缔造细节之美，不断追求高雅、品味的精致生活。
Target customer:
25~40 years old fashion-conscious gentlemen who appreciate individuality and enjoy dressing in unique style.
They appreciate having distintively diversified lives and building images in a fashionable and personalized world. Therefore, being carried along by the tide or being mediocre is never an option. On their way to an elegant and exquisive life, they enjoy being caught by spotlight, appreciate the appearance brought by state-of-the-art design and every impeccable detail made by careful tailoring.
Dobs conception：
品味tasteful 时尚 fashionable 个性 individual 简约 Simple 气度 classic
