Equancy is a strategic consultancy firm specialized in marketing and communications. Our mission is to help our clients to establish or maintain industry leadership by maximizing the value and impact of their marketing and communications investments. Equancy provides pragmatic and tailor made solutions adapted to the Chinese market, with international competence and Chinese intelligence. <br><br>We provide an all-in-one service from strategies to the creation & execution aimed to develop long-term relationship with our clients. We offer expertise in Customer Strategy, Branding, Customer Relationship Management, Digital Marketing and Retail Merchandising, including insurance, luxury products, cosmetics, fashion, FMCG, tourism & other industries. Our key clients are international companies & Chinese industry leaders. <br><br>We have offices in New York and Paris. Our expert senior teams come from 15 countries with strong academic and professional backgrounds in marketing strategy, customer segmentation, database platforms & predictive analytics, internet & digital marketing and branding & innovation. Our two major goals in China are firstly, to help Chinese enterprises to build strong brand and to establish solid CRM and digital Marketing platforms; secondly, to assist multinational companies to develop solid strategies to optimize their marketing objectives.<br><br>We help major international companies to take the right decision in Marketing & Communications…and succeed.<br><br><br>Equancy是一家专业致力于营销传播策略的管理咨询公司。旨在帮助我们的客户在营销传播领域的投资回报，建立或保持他们的行业领先地位。我们结合了全球领先的营销管理专业技能经验和中国国情及本土智慧，深刻洞察客户需求，为客户打造量身订制的，追求实效的解决方案。我们提供从战略到项目执行的一站式服务，与企业形成真正的长期合作伙伴关系。<br><br>公司的主营业务覆盖了客户战略，品牌战略，客户关系管理，数位营销和零售推广战略等管理领域，涉及保险、奢侈品、化妆品、时尚、快速消费品、旅游等多个行业。我们的主要客户均是跨国企业及中国的行业领导。<br><br>我们目前在纽约和巴黎都设有公司。在全球有一个来自15个国家的资深专家团队，拥有市场战略，客户细分，数据库平台与销售预测分析，网络数位营销，品牌战略及创新战略等领域的专业学术背景。Equancy 中国公司的两大目标，一方面是帮助中国企业打造成功品牌，建立和完善客户关系管理和数字营销平台；另一方面是帮助跨国企业在中国市场制定更具本土智慧的营销战略以取得更好成绩。<br><br>我们帮助跨国企业及行业领导者们在市场营销与传播领域制定正确决策，以踏上成功之路。
