HOPERISE是香港红瑞兴国际公司旗下时尚品牌之一，主营高科技时尚休闲服饰产品系列。产品创作灵感源自世界时尚前沿城市。拥有众多时装设计师及高级时尚买手分布世界各地，产品个性而不张扬，内敛而不乏灵动，集合非正式场合着装需求功能。
HOPERISE is one of fashion brands of Hong Kong Red Ruixing International Company, which specializes in high-tech leisure fashion dress products series. Products inspiration is sourced from fashion cities worldwide and the company has a lot of fashion designers and top fashion buyer around the world. Products are unique but not provocative, reserved but not inactive, and combine features to meet requirement of dressing in unofficial occasion.
目前HOPERISE在全球100多个国家进行品牌无形资产保护，并在品牌发源地德国、及时尚之都美国等设立机构，为HOPERISE全球发展提供一线服务。
At present, HOPERISE is under protection of intangible property in more than 100 countries, and the company has set up offices in Germany, its original place, and in the U.S, the fashion capital, so can provide frontline service for HOPERISE’s global development.
来自德国、意大利、芬兰、英国和中国等国家时尚设计师和时尚工作者，时刻倾情于HOPERISE，他们用他们源源不断的灵感，提供给HOPERISE最完美的服饰产品，并以此为傲引领一批HOPERISE消费群体的消费动向。
Fashion designers and workers from Germany, Italy, Finland, Britain and China etc., pour their passion into HOPERISE. They provide HOPERISE elegant dress products with continuous inspiration and harness HOPERISE customer’s consumption trend.
HOPERISE拥有近20年历史，在欧洲拥有大批品牌拥护者。2007年，HOPERISE时尚男装系列筹备进入中国，用一年时间进行市场调研与实际实验，选定厦门作为品牌中国区市场运作的首站基地。2008年5月，中国区首家时尚概念馆正式亮相，从而揭开HOPERISE品牌国际化运营概念的面纱。
HOPERISE with approximate 20 years has a large number of brand followers in Europe. In 2007, HOPERISE officially stepped into China, and took one year to conduct market research and practical test, then chose Xiamen as its starting base for branding operation in China’s market. In May, 2008, its first concept shop in China area came out. Since then, internationalizing operation concept of HOPERISE has been working out.
HOPERISE面向中高端城市精英男士，提供最适合高端人士非正式场合男士时尚服饰。满足25-42岁渴望时尚而又深具内敛气质的中高端人士着装需求。
HOPERISE targets elite man in mid and large cities and provides fashion dress for elites in unofficial occasion. It meets dress requirement of mid-high ending customer aged at 25-42, who are anxious for fashion while with reserved temperament.
