“We sell or else.”Twin Peaks The World’s Most Effective Agency Network WHO WE ARE
Global Reach
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WHO WE ARE
Offices Where it Matters
Agency Perception in China
1
(1.4)
2
(2.6)
Perception ranking
Overall Top 10
3
(5.4)
4
(6.1)
5
(6.2)
Using the agencies’ awareness and the
weighted attribute scores we can derive an
Overall Perception Ranking of PR Agencies. If
an agency was ranked 1st in all attributes its
overall position would be 1.0.
OgilvyPR leads the ranking with an overall
position of 1.4. This agency is therefore ranked
number one for Perception in most attributes (7
out of 9).
6
(9.6)
7
(9.7)
8
(9.8)
9
(10.8)
APCO
10
(13.7)
OGILVY GROUP - EXPERTS IN
INTEGRATED MARKETING
COMMUNICATIONS
Our DNA
Pervasive Creativity
We are a content factory that utilizes a love of
language and skilled story-telling to communicate
clients’ core messages and overall value proposition in
ways that connect with local and regional issues. We
“make the truth fascinating” to audiences who are both
skeptical of PR/marketing and who are becoming
skilled and prolific in creating their own content.
Effectiveness
We don’t just provide our clients with ideas, we
provide them with GREAT ideas that drive results. We
are the most awarded network in effectiveness awards
around the world. Leveraging our team of content and
industry experts, Ogilvy has helped clients as disparate
as Unilever, Canon and Telstra skill up local teams and
agencies to drive more coverage, connections and
conversations across the region.
Market Leading Product Offerings
Brand Consultancy
Crisis Management
Technology
Software
Financial
Banking
Media Training / Storytelling
Creative Service
Marketing
Automobile
Aviation
Corporate
Public Affairs
Digital Influence
Impact Ogilvy
Healthcare
Social
Marketing
OgilvyEarth
Health
Hardware
Storage
Semi-
conductors
Telecoms
Solutions and
Services
Internet
Financial
Services
Entertainment
FMCG
Fashion
IPOs
Luxury Goods
Energy
Insurance
Telecoms
B-to-B
Branding
States
Biotech
Consumer
China
Outbound
Biotech
CSR
Corporate
Ethical
Market Access
Sports
M&A
Environment
OGILVY LUXURY PRACTICE
•More than 15 years in the luxury industry.
•More than 40 employees across Beijing, Shanghai, Guangzhou
offices.
•
Cross platform connections: fashion, art, culture, design,
government, etc.
•
Cross-discipline resources: internal resources and
external partners and agencies.
• International networks: disciplines in international fashion
destinations including Milan, Paris, London, New York, etc.
BRAND EXPERT
VALUABLE INSIGHTS ON
BRAND UNDERSTANDING
BASED ON LONG-TERM RELATIONS
WITH CLIENTS
TISSOT
Branding strategy consultation, and yearly communication plan development and implementation.
Brand vitalization campaign which began in 2015.
BRAND RE-POSITIONING PROJECT
BREITLING
China Brand Campaign – Local Adaptation Concept and Copywriting
BUSINESS ADVISOR
MARKETING STRATEGY AND
ACTIONS AIMED AT
POTENTIAL CUSTOMERS
RESOURCE HUB
MEDIA, SOCIAL ELITES, ARTISTS
RESOURCES FROM FASHION,
CULTURE, ART, AND BUSINESS
BEIJING SKPNo.1 luxury shopping destination in China. Strategic partner for business consultation, including brand re-naming, renovation, skp outlet operation, marketing intelligence, resources networkingJOHNNIE WALKER HOUSEStrategic partner to develop marketing plan including: brand positioning, TA analysis, marketing intelligence, and networking with art, fashion, entertainment, business industries, and influencersMERCEDES-BENZ SPONSORSHIP MARKETING Sponsorship marketing strategy & approach development and implementation, evaluation of sponsorship platforms and recommendations for new sponsorship opportunities, Friend of Brand program development, and moreBUSINESS – FASHION – ART / MEDIA – KOL – CUSTOMER – PUBLIC
DIGITAL SPECIALIST
INNOVATIVE CONCEPTS
ENRICHED ENDORSER RESOURCES
MULTI-CHANNEL COMMUNICATIONS
H&M: H&M LOVES MUSIC APP
Developed exciting app that leveraged fashion and music. Pushed fun and engaging content to consumers through mobiles.
BURBERRY S/S 2011 BEIJING SHOW
Stunning digital event to uplift brand perception and celebrate Burberry.
“Rolled out the red carpet” on Weibo with a content strategy that told a deeper-than-ever brand story, resulting
in more than 70 million impressions on Weibo. Overtook LV to become most-followed fashion brand on Weibo.
BURBERRY 2014 FROM LONDON TO SHANGHAI
ARMANI: ONLINE COMMUNITY MANAGEMENT
Maintained an engaged Weibo community of loyal grassroots and media advocates through compelling daily
content rich brand stories, active KOL/media engagement and offline event activation. In 12 months, we built a
community of more than 38,000 with positive word of mouth at rates higher than any other luxury fashion social
media community.
VERTU: SOCIAL MEDIA STRATEGY & MANAGEMENT
Sustained an engaged Weibo & Wechat community that combines compelling daily content of brand stories and
products offerings. Collaboration with KOLs & key influencers to shape brand image and increase brand awareness
in China.
TISSOT: INTERGRATED APP & ONLINE COMMUNITY
Developed China’s first online luxury app, strengthening Tissot’s brand image as a digital innovator.
Managed a best-in-class Weibo community that generated genuine ongoing advocacy for the brand.
SMART: WECHAT FLASH SALES CAMPAIGN & SOCIAL CUSTOMER CARE
Increased positive world of mouth by developing a social care team that proactively reached out to consumer to
understand and resolve service issues. Managed hot topics, fun games and promotional activites (a flash sale
campaign on Wechat sold 388 Smart cars in just 3 minutes).
CONTENT STUDIO
GLOBAL MATERIALS
CHINA INTERPRETATION
IN-DEPTH COMMUNICATION ANGLES
BURBERRY S/S 2013 AD CAMPAIGN
Successful approach of bringing AD visual into media features.
BURBERRY S/S 2013 AD CAMPAIGN FEATURES
PRADA “THE GREAT GATSBY” COSTUME EXHIBITION
Multiple brand messages to accurately feed different media appetites.
PRADA “THE GREAT GATSBY” FEATURES
ETRO “ART OF PAISELY”
Holistic communication activities to reach different target audiences: PR event for media, Tsinghua University lecture for
young designers, and public activity for VIPs.
EVENT
MEDIA MANAGMENT
GLOBAL CONCEPTS
CHINA IMPLEMEMTATION
INTERGRATED COMMUNICATIONS
PRADA S/S 2011 BEIJING SHOW
First fashion show outside of Milan: leading roll of working agencies, red carpet and
celebrity management, and VIP hospitality.
MIU MIU A/W 2011 SHANGHAI SHOW
First fashion show outside of Milan.
Careful logistics management for a show running on different floors at different times.
GIORGIO ARMANI “ONE NIGHT ONLY IN BEIJING”
HUGO BOSS A/W 2012 BEIJING SHOW
BURBERRY BEIJING SPARKLE ROLL STORE OPENING
FASHION WEEK : LONDON and MILAN
Knowledge of fashion week details to help brands deliver communication plans ahead of time.
Powerful client list to secure media’s participation and schedule to attend shows.
