campaign资料库

奥美广告训练教材：如何才是大创意

（照相亭篇/不方便篇/假发篇）Before I show you the next campaign, let me talk about “our” (yours and our) inability to...

Toni&Guy竞品分析-施华蔻 沙宣

__biz=MjM5MTI0OTA4MQ==&mid=200381906&idx=1&sn=36a97e1b80b1a6dbb989d5c6798e1a48&mpshare=1&scene=1&srcid=1219gYN7Lzw23iW...

IHG 2015 Digital Campaign Proposal_CCE

OWNED PLATFORMSNSWECHATBAIDU BRANDZONETRAVEL BOOKING SITEAPPConsumer all touchpoint are perfectly covered. Need big da...

Babynes 2015 Communication Proposal_V8

2011 iPhone4sThe biggest thing to happen to iPhone.2012 iPhone5Introduce the new iPhone.2013 iPhone5s/5cBigger than bi...

Promise Campaign 永恒印记互联网推广活动建议

25 March, 2018Strictly Confidential53Promise Campaign 媒介投放策略25 March, 2018Strictly Confidential54门户网站选择覆...

沃尔沃第三极暨K516上市传播互动战役－0724

同时，覆盖终端ipad-site，使到店用户亦能体验和了解微博&微信分享传播节奏xc90 classic上市sns 平台官方自媒平台Teaser（8月...

社会化营销策划方案-别克BIP+动漫巨制Last+Light+

Solution campaign Insight 市场及消费者洞察星际穿越票房7亿美国超级英雄电影抓住消费者对美国大片、科幻漫画的高关注高热议...

ZINORO_CAFA Lecture Social Promotion Report

ZINORO x CAFA LectureSocial Promotion ReportBeeku / 2016.07.11Performance OverviewPerformance OverviewPage 3Communicat...

Y&R_Credentials_to Frank

ContentWho We Are Way Of Working Case Sharing Team Structure Part 1Who We ArePart of Y&R Brands. A team of integrate...

QPC Campaign

Digital ChallengeSocialInteractiveInfluence话题如何从产品口味衔接到态度价值观的共鸣互动如何在认知产品过程中，认同并表...

MTBJ Lu Han Figure Voting Campaign

As of April 2nd ,2015Prepared by :Madame Tussauds BeijingLu Han Figure Voting Campaign Social Media Promotion & Relea...

薯霸王Fries Campaign Deck

背景: 薯霸王在现有消费者心中已有一定的口碑和地位，我们希望更多的人尝试并喜欢我们的薯霸王 品牌目标： 深化薯霸王的...

New Burger Campaign Idea Presentation

New Burger Campaign Idea Presentation

华润漆16年执行回顾

PC端Mobile端PC官网访客有极高的兴趣了解产品信息，提高产品销售机会 访客来源符合华润经销商所覆盖的城市数量，广东省访客常...

招行境外消费传播方案V3

买买买，出来玩，就要开心 ,消费者洞察【境外游新路历程】 ,EXPECT：充满对旅途开启前的无限幻想 ,EXPERIENCE：在旅途中用梯度...