OGILVY CRETENCIAL FOR SANSIRI,OGILVY CRETENCIAL,Proposed by Ogilvy Public RelationsJune, 2015,Proposed by Ogilvy Public Relations,December, 2015,“We sell or else.”,Twin Peaks,The World’s Most Effective Agency Network ,1046,861,656,619,509,484,429,417,407,391,POINTS on GLOBAL EFFIE EFFECTIVENESS INDEX, 2013,WHO WE ARE,Global Reach,THE AMERICAS,AtlantaBostonBrasíliaBuenos AiresCaracasChicagoDenverLos AngelesMexico City,New YorkRio de JaneiroSacramentoSan FranciscoSan SalvadorSantiagoSão PauloTegucigalpaWashington, D.C.,EUROPE,AthensBarcelonaBratislavaBrusselsBucharestCopenhagenDublinDüsseldorfFrankfurt,HelsinkiIstanbulKievLisbonLondonMadridMilanMoscowMülheim,ParisPragueSevilleSophiaStockholmSt PetersburgViennaWarsawZurich,Abu DhabiAmmanBeirutCapetownCasablancaCairoDar Es SalaamDubaiLagos,AFRICA & MIDDLE EAST,ASIA PACIFIC,Auckland,JeddahJohannesburgKuwait CityManamaNairobiRiyadhTunis,Bangalore,BangkokBeijingCanberraChennaiColomboDhakaGuangzhou,Yangon,HanoiHo Chi Minh CityHong KongHyderabadIslamabadJakartaKathmanduKarachiKolkata,Kuala LumpurLahoreManilaMelbourneMumbaiNanjingNew DelhiPhnom PenhSeoul,ShanghaiShenyangShenzhenSingaporeSydneyTaipeiTokyoWellingtonXiamen,Number One in BRICs,And soon in Russia, too,#1 in China,#1 in India,#1 in Brazil,The Most Global of Agencies,50+,languages,98,clients in five ormore countries,126,countries,14%,19%,35%,of our peopleIn North America,of our peopleIn China,of all staff in the four BRIC markets,538,offices,8,000,Digital specialistsworldwide,24,600,staffers,Our Integrated Offering,Our Capabilities,Ogilvy & Mather,no,i,t,a,v,i,t,c,A,li,a,t,e,R,e,r,a,c,h,t,l,ae,H,s,no,i,t,l,ae,R,c,il,buP,Digital,t,n,e,m,e,gag,n,E,r,e,m,o,t,s,uC,g,n,i,s,i,tr,e,v,d,A,s,no,i,t,a,c,i,nu,mm,oC,y,r,e,v,il,e,D,&,no,i,t,c,udo,r,P,Our Disciplines,Ogilvy & Mather,g,n,i,s,i,tr,e,v,d,A,r,e,h,t,a,M,&,yv,li,g,O,yv,li,g,O,@,o,e,N,/,e,n,O,yv,li,g,O,s,no,i,t,l,ae,R,c,il,buP,yv,li,g,O,h,t,l,ae,H,no,mm,oC,yv,li,g,O,e,d,i,w,d,l,r,o,W,l,a,bo,l,G,y,rt,e,m,o,e,G,s,k,r,o,W,d,e,R,Digital@Ogilvy,35%,of all staff in the four BRIC markets,22,950,staffers,Rated one of the,top 3,mobile agencies by Forrester,8,000,Digital specialistsworldwide,#1,Interactive agency by Forrester,#1,11,#1,Digital networkin the world by size,Global digital battlegrounds:social, mobile, e-commerceactivation, advertising, creative, CRM, data, delivery, performance, and technology,Agency to establish global networkof Digital Innovation Labs,30%,of revenueis digital,#1,Advertising agency for most effective and powerful socialmedia capability,31,Years experience1983-2014,TMThe big ideaL & FusionTM,What Binds Us Together,Cultural Tension,The big ideaL TM,Brand’s Best Self,The world would be a better place if…,Coke believes the world would be a better place if people saw the glass half full not half empty.,Dove believes that the world would be a better place if women were allowed to feel good about themselves. ,Ogilvy & Mather believes that the world would be a better place if we could bring out the inner greatness in brands, companies, and people. ,I,II,III,FUSION™is Ogilvy ’s commonoperating system,Its purpose is to develop integrated communications solutions by enabling disciplines to work together,To accompany this operating system, there is an apps store of specialist tools –each discipline has its own suite of apps,Stages and Outputs,Our Vision,To be the most local of the internationals, and the most international of the locals,We are the agency that transformed…,From “Data Dinosaur” To “Industry Innovator”,From “Western Novelty” To “Local Favorite”,From “Old-School Business Tool” To “Lifestyle Companion”,From ,To,“Also-ran Chinese Sportswear Manufacturer” “Top 3 Chinese Sportswear Brand ” ,To,To,From “A Foreign Skin Cleansing Brand” “A beauty philosophy that encourages Chinese women to embrace their own unique beauty” ,To,Ogilvy & Mather China,• Since 1991,• #1 in the CR3 China Agency Report from 2006-2012,• 2,800+ staff,• Serving Fortune 500 companies and Chinese brands,• Stable senior management team averaging 12+ years with Ogilvy,Where it all began…,Top 10 Original and Effective Creative Agencies in China,According to 215 client marketers in China,Effective,Original,2102,epo,c,S,yc,neg,A,C,G,:,3,R,:,e,c,r,uo,S,Clients’ Perception of Agencies - Top 10 Ranking in China,According to 215 client marketers in China,Ranked #1 in 2012, 2010 and 2008,2102,epo,c,S,yc,neg,A,C,G,:,3,R,:,e,c,r,uo,S,Our Mission,To be the most creativelyinfluential agency in China,Offices Where it Matters,The Company We Keep,Some of our longstanding clients in China,16 – 20 +Years,11 – 15Years,5 – 10Years,“Encourage Innovation. Change is our lifeblood, stagnation our death knell.”,David Ogilvy,O&M China Thought Leadership,“We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a pig pursue truffles.” David Ogilvy,One Agency Indivisible,Our Disciplines,Ogilvy & Mather,g,n,i,s,i,tr,e,v,d,A,r,e,h,t,a,M,&,yv,li,g,O,yv,li,g,O,@,o,e,N,/,e,n,O,yv,li,g,O,s,no,i,t,l,ae,R,c,il,buP,yv,li,g,O,h,t,l,ae,H,no,mm,oC,yv,li,g,O,e,d,i,w,d,l,r,o,W,l,a,bo,l,G,y,rt,e,m,o,e,G,s,k,r,o,W,d,e,R,Digital@Ogilvy,Big Famous Modern Ideas for Big Famous Brands ,(and soon-to-be big, famous brands),Advertising focuses on producing big, talked ,about brand advertising for our clients. Digital is ,an inseparable part of our mandate, inviting ,engagement with consumers in order to drive a ,deeper connection with the brand and deliver ,more effective and more influential campaigns.,Core Capabilities,INSIGHT,STRATEGY,CREATIVE,DELIVERY,Research ConsultancySocial Media ListeningConsumer Insight Mining,Strategic PlanningCommunication PlanningAccount Management,Big IdeaPlatform Creative,TVCVideo ProductionPrint / OOHDigital Asset ProductionPlatform Integration,Building Authentic Relationships Through Effective Storytelling,We craft content and stories that connect, move ,and persuade target audiences. After ,understanding your business, brand, reputation ,and goals, we map the universe of influencers ,that propel or hold back your progress so that we ,can engage the right people in compelling, ,culturally relevant and sharable ways. We are ,story crafters. ,Core Capabilities,Reputation Management & Behavior Change,Social Media & Digital Influence,Issues & CrisisManagement,Message & BrandDevelopment,Public Affairs,Media Relations & SpokespersonSocial Media & Digital TrainingInfluence,Content Creation,Strategy & Planning,CSR & Sustainability,Financial Communications &Investor Relations,Specialist Practices,Building Authentic Relationships Through Effective Storytelling,We craft content and stories that connect, move ,and persuade target audiences. After ,understanding your business, brand, reputation and ,goals, we map the universe of influencers that ,propel or hold back your progress so that we can ,engage the right people in compelling, culturally ,relevant and sharable ways. We are story crafters. ,Core Capabilities,Reputation Management & Behavior Change,Social Media & Digital Influence,Issues & CrisisManagement,Message & BrandDevelopment,Public Affairs,Social Media & Digital Influence,Media Relations & SpokespersonTraining,Content Creation,Strategy & Planning,CSR & Sustainability,Financial Communications &Investor Relations,Specialist Practices,Win Customers and MakeThem More Valuable,Customer Engagement combines data and ,advocacy to move customers along the value ,continuum. We do this by turning big ideas and ,data into compelling personal experiences to ,help our clients win more customers and make ,them more valuable. ,Core Capabilities,Demand Generation,Social CRM,Mobile,Performance,Marketing,e-Commerce,Data & Analytics,Unlocking Potential and Driving Performance in Digital Media,A global digital media agency and performance ,marketing network offering a full range of digital ,services covering paid, owned and earned media ,platforms in China, including brand creative, social ,content, channel planning and data analytics - the ,four key elements of digital marketing.,Core Capabilities,Performance Marketing,Search MarketingContent MarketingDSPAffiliate MarketingCreative,Display & Video,Mobile,Changing Consumer Behavior Through Precision Activation™ ,Activation turns consumers into buyers by delivering promotions, content, tools and utilities that drive purchase, and re-purchase, and create ongoing brand relationships. ,Geometry Globalis a specialized activationagency within WPP, and the largest in the world.,Unmatched Reach and Infrastructure in China,Core Capabilities,Consumer Promotion,Shopper Marketing,Retailer Teams,Field Teams,Local / Retail Media,Digital Activation,Deep Research/Analytics,The Health Behavior Change Experts ,Health specialist agency group offering a ,spectrum of health communication services to ,Rx, OTC and Nutrition & Wellness clients.,Core Capabilities,Scientific Communication & Editorial,Professional (HCP) Education,Key Opinion Leader Development & Profiling,Research & Strategy,Social Media & Digital Insights & AnalyticsInfluence,Training & e-learning,Medical Education,Creativity & Innovation,HCP & PatientDigitalInfluence,OTC/RetailPharmacyEngagement,Best-in-Class Idea Delivery,RedWorks brings together an extensive network ,of more than 1,000 talented producers, ,designers and creatives into a single global unit ,providing consistency, quality and efficiency ,through brand communications integrating ,Digital, Print and Broadcast media.,Core Capabilities,Digital,Print,Video,Specialist,Apps,Platforms,Complex,Websites,User Experience,Mobile,Digital R&D,Banners,EDM,Campaigns,Advertising,Logo Design,Posters,Brand Identity,TVC,Corporate Film,Online Film,Case Studies,Packaging,Multi-Media,DM,Collateral,POSM,InterviewsHCP & PatientEditingDigitalInfluence,Motion Graphics,Music,Voice-Over,Versioning,Content Kitchen,Social MediaPRMedical Education,Photography,Translations,Events,Retouching,Copywriting,Illustration,Trade Shows,Specialty Units,China Practice,The Experience of the Brand Is The Brand ,Strategists, designers and researchers combining ,world’s leading branding methodologies with local ,knowledge to help Chinese and international ,companies to develop powerful brands. ,THIS IS A CASE STUDY TEMPLATE ONLY. PLEASE USE THIS AS A GUIDE FOR INSERTING YOUR OWN CASE STUDIES.,Chengdu City Branding,Challenge: As interest in China grows worldwide, Chinese cities are seeking to attract traffic from a growing number of tourists. Chengdu’s international anonymity and location away from the major east coast sites threatened its growth and economic development. Chengdu wanted to use a soft power approach to draw attention to its natural attractions. ,Action: Ogilvy PR developed the “Pambassador ” campaign – a global competition to select six individuals to work at the Chengdu Research Base of Giant Panda Breeding and arranged a partnership with the World Wildlife Fund (WWF). The proposal embodied both Chengdu’s historical and environmental aspects. This campaign would be the first of its kind internationally. ,Result: The competition drew 61,615 applicants from 52 countries participating in the competition. An additional 8.5 million visitors from 178 countries viewed the official website. 160 media worldwide covered the campaign. The total number of foreign tourists to Chengdu reached the highest ever level by end of 2010 at 1.04 million, an increase of 26.5% from full year 2009. In the month immediately following announcement of the Pambassador finalists, foreign tourists increased 58.8% over the previous year. ,T.B. Song | Chairman, Ogilvy & Mather Greater China,T.B. Song is arguably one of, if not, the most experienced ad man in China with,over 30 years of experience in the communications industry, 25 of which have,been with Ogilvy & Mather and WPP. ,T.B. began his career in Taiwan in the 1970s. In 1991 he was named Chairman of,Ogilvy & Mather China, with responsibility for the development of the mainland,China market, starting with Shanghai. In 1998 he became a member of the Ogilvy,& Mather Worldwide Board. ,T.B. is often recognized for his vast contributions to the Chinese ad industry. He,was named Chairman of WPP Greater China in 2006 and was named among,Campaign’s Global Power List 2010.,Shenan Chuang | CEO, Ogilvy & Mather Greater China,Shenan Chuang is Chief Executive Officer of Ogilvy & Mather Greater China. She is also a member of the O&M Worldwide Board. ,Shenan joined O&M in 1985 in Taipei and has been with the agency ever since, relocating to Beijing in 2003. She is one of the most respected and influential people in the Chinese advertising world and is the key person making O&M the top ranked and most well-known agency in Greater China, according to the CR3 China Agency Report and R3 AgencyScope Report. Shenan has dedicated her career and passion to helping Chinese and multinational clients to build powerful brands. She is perhaps also best known for the unique and dynamic corporate culture that she has created and fostered at O&M China.,Shenan loves to write and has always been a passionate promoter of the marketing communication industry. She translated “The Unpublished David Ogilvy” into Chinese. She is also the Chief Editor of O&M China‘s quarterly magazine, Viewpoint, which has become a bestseller in Mainland China. Today she also shares her appreciation for creativity and communication with her more than 4.5 million followers on Sina Weibo, China's version of Twitter. ,In 2013 Shenan was honored among Forbes Asia's ‘Women in the Mix ’. In 2010 and 2006, she was named "Agency Head of the Year in Greater China" by Campaign Asia Pacific. She is also the co-founder of the China 4A and served as the organization's Chairman in 2006, 2007 and 2010.,Mickey Chak | Chief Planning Officer, Ogilvy & Mather Greater China,Mickey Chak is Chief Planning Officer of Ogilvy & Mather China, a role he has held,since 2005. Mickey leads a strong team of planners that work to uncover and,decipher consumer insights across Asia Pacific markets. Mickey also contributes,greatly to O&M’s thought leadership including the “Branding States” practice and,a number of Ogilvy Discovery research projects.,Mickey ’s wide roster of clients spans categories and geographies and includes,renowned international and domestic Chinese brands such as Johnson & Johnson,,Motorola, Yili, China Mobile, Lenovo, Procter & Gamble, Kraft Foods, WWF and,many others. ,Mickey is an active speaker and lecturer on brand building and communications in,mainland China and Hong Kong. ,Graham Fink | Chief Creative Officer, Ogilvy & Mather Greater China,Graham Fink is Chief Creative Officer of Ogilvy & Mather China. In 2011 he moved from M&C Saatchi in London to oversee 20 O&M offices across mainland China. ,Graham is one of the most highly awarded creative directors in the world. After just one year with O&M Graham led the agency to win Ogilvy Asia’s first ever Grand Prix at the prestigious Cannes Lions for Coca-Cola’s “#CokeHands” work in 2012. ,During his career he has created some of advertising ’s most memorable campaigns including the iconic British Airways commercial, “Face,” recognized as one of the 100 greatest ads of all time. Having won countless awards for his work at Cannes Lions, D&AD Pencils, One Show, LIAA, EPICA, EUROBEST, British Television Arrows, Campaign Press and Poster Awards and four BAFTA’s, Graham was the youngest ever president of D&AD (Design & Art Directors Association) in 1996.,Passionate about nurturing young talent, in 2005 Graham set up Theartschool, an organization in London that attracted renowned actors, artists and designers to share their expertise with young people entering the advertising, design and film industries. ,Graham is also a prolific commercial and music video director, producer and photographer.,Fast Facts,About Us,Ogilvy & Mather is a founder-branded, multi-discipline marketing communications company, and one of the largest agencies in the world. O&M China services Fortune Global 500 companies as well as local businesses through its network of more than 22 offices in 12 cities across Greater China. ,Ownership,Ogilvy & Mather is a wholly-owned, independently operating subsidiary of WPP Group, plc, a publicly traded company on the London and NASDAQ exchanges.,For more information•ogilvy.com•ogilvy.com.cn •asiadigitalmap.com•ogilvydo.com•@奥美中国•@ogilvychina ,Established,USA: 1948 ,China: 1991,China Hubs ,Beijing ,9/F, Huali Building,58 Jinbao Street,100005,+86-10-8520 6688,Shanghai,26/F, The Center,989 Changle Road,200031,+86-21-2405 1993,Guangzhou,Building 12 ,1 Xia Shi Zhi St., Fangcun Ave.,510370,+86-20-8113 6288,Our Core Values,Inspired by David Ogilvy and his “Divine Discontent”,Courage,Idealism,Curiosity,Playfulness,Candor,Intuition,Free-,spiritedness,Persistence,OGILVY LUXURY PRACTICE,•More than 15 years in the luxury industry.,•More than 60 employees across Beijing, Shanghai, Guangzhouoffices.,• Cross platform connections: fashion, art, culture, design,government, etc.,• Cross-discipline resources: internal resources and,external partners and agencies.,• International networks: disciplines in international fashiondestinations including Milan, Paris, London, New York, etc.,OGILVY FASHION & LUXURY CLIENT,OGILVY PROPERTY CLIENT,BRAND EXPERT,VALUABLE INSIGHTS ONBRAND UNDERSTANDINGBASED ON LONG-TERM RELATIONSWITH CLIENTS,TISSOT,Branding strategy consultation, and yearly communication plan development and implementation.Brand vitalization campaign which began in 2015.,BRAND RE-POSITIONING PROJECT,BREITLING,China Brand Campaign – Local Adaptation Concept and Copywriting,PROPERTY,EXPERIENCE,INTERNATIONAL VISIONIMPLEMENTATION CAPACITYINTERGRATED COMMUNICATIONS,BEIJING SKP,No.1 luxury shopping destination in China. Strategic partner for business consultation, including brand re-naming, renovation, SKP outlet operation, marketing intelligence, resources networking.,BEIJING SKP 8TH ANNIVERSARY,The promotion is conducted using a method of combining online and offline services.Leverage the event to position SKP as a leader in luxury property regional and build a strong network of media experts to promote it.,BEIJING SKP 8TH ANNIVERSARY H5,Leverage the H5 activity to make people part of the event.In this case also causes its participation, interactive to strengthen, public's participation increases.,BEIJING SKP FOUR-LAYER OPENING CEREMONY,Multiple brand messages to accurately feed different media appetites.,BEIJING SKP FOUR-LAYER OPENING CEREMONY FEATURES,BEIJING TAI KOO LI,Through different creative activities and exhibitions to show TAI KOO LI’s advantage and entrenched it position as a chic landmark .,BEIJING TAI KOO LI,Fused Beijing's folk customs and history with Internationalization to make TAI KOO LI have more distinctive features.,BEIJING TAI KOO LI,Leverage the creative exhibition to Integrate shopping with art.,SHANGHAI IS SO MUCH MORE,SHANGHAI IS SO MUCH MORE,SHANGHAI IS SO MUCH MORE,SHANGHAI IS SO MUCH MORE,ZHENGZHOU THE MIXC,THE EVENT INVITATIONS,ZHENGZHOU THE MIXC,ZHENGZHOU THE MIXC,ZHENGZHOU THE MIXC,ZHENGZHOU THE MIXC,ZHENGZHOU THE MIXC,ZHENGZHOU THE MIXC,ZHENGZHOU THE MIXC,ZHENGZHOU THE MIXCZHENGZHOU THE MIXC,ZHENGZHOU THE MIXC,QINGDAO RIOCARNIVAL OUTLETS,QINGDAO RIOCARNIVAL OUTLETS FRAMEDIA,QINGDAO RIOCARNIVAL OUTLETS FRAMEDIA,QINGDAO RIOCARNIVAL OUTLETS FRAMEDIA,QINGDAO RIOCARNIVAL OUTLETS FRAMEDIA,QINGDAO RIOCARNIVAL OUTLETS FRAMEDIA,QINGDAO RIOCARNIVAL OUTLETS OUTDOOR ADVERTISING,QINGDAO RIOCARNIVAL OUTLETS OUTDOOR ADVERTISING,QINGDAO RIOCARNIVAL OUTLETS OUTDOOR ADVERTISING,QINGDAO RIOCARNIVAL OUTLETS POSTCARD BOOKLET,QINGDAO RIOCARNIVAL OUTLETS POSTCARD BOOKLET,QINGDAO RIOCARNIVAL OUTLETS POSTCARD BOOKLET,QINGDAO RIOCARNIVAL OUTLETS POSTER,QINGDAO RIOCARNIVAL OUTLETS POSTER,QINGDAO RIOCARNIVAL OUTLETS POSTER,SHENZHEN MANGROVE WEST COAST ,Create high-end luxury brand image and successfully built the power of a brand's authority by it's precisely market positioning, unique concepts and stylish cultural contents.,SHENZHEN MANGROVE WEST COAST 360 EVENT COMMUNICATION ,HANGZHOU LIANGZHU NEW TOWN SITE EXPERIENCE,HANGZHOU LIANGZHU NEW TOWN EDM,SHANGHAI WORLD FINANCIAL CENTER,DIGITAL SPECIALIST,INNOVATIVE CONCEPTSENRICHED ENDORSER RESOURCESMULTI-CHANNEL COMMUNICATIONS,H&M: H&M LOVES MUSIC APP,Developed exciting app that leveraged fashion and music. Pushed fun and engaging content to consumers through mobiles.,BURBERRY S/S 2011 BEIJING SHOW,Stunning digital event to uplift brand perception and celebrate Burberry.“Rolled out the red carpet” on Weibo with a content strategy that told a deeper-than-ever brand story, resultingin more than 70 million impressions on Weibo. Overtook LV to become most-followed fashion brand on Weibo.,BURBERRY 2014 FROM LONDON TO SHANGHAI,ARMANI: ONLINE COMMUNITY MANAGEMENT,Maintained an engaged Weibo community of loyal grassroots and media advocates through compelling dailycontent rich brand stories, active KOL/media engagement and offline event activation. In 12 months, we built acommunity of more than 38,000 with positive word of mouth at rates higher than any other luxury fashion socialmedia community.,VERTU: SOCIAL MEDIA STRATEGY & MANAGEMENT,Sustained an engaged Weibo & Wechat community that combines compelling daily content of brand stories andproducts offerings. Collaboration with KOLs & key influencers to shape brand image and increase brand awarenessin China.,TISSOT: INTERGRATED APP & ONLINE COMMUNITY,Developed China’s first online luxury app, strengthening Tissot’s brand image as a digital innovator.Managed a best-in-class Weibo community that generated genuine ongoing advocacy for the brand.,SMART: WECHAT FLASH SALES CAMPAIGN & SOCIAL CUSTOMER CARE,Increased positive world of mouth by developing a social care team that proactively reached out to consumer tounderstand and resolve service issues. Managed hot topics, fun games and promotional activites (a flash salecampaign on Wechat sold 388 Smart cars in just 3 minutes).,CONTENT STUDIO,GLOBAL MATERIALSCHINA INTERPRETATIONIN-DEPTH COMMUNICATION ANGLES,BURBERRY S/S 2013 AD CAMPAIGN,Successful approach of bringing AD visual into media features.,BURBERRY S/S 2013 AD CAMPAIGN FEATURES,PRADA “THE GREAT GATSBY” COSTUME EXHIBITION,Multiple brand messages to accurately feed different media appetites.,PRADA “THE GREAT GATSBY” FEATURES,ETRO “ART OF PAISELY”,Holistic communication activities to reach different target audiences: PR event for media, Tsinghua University lecture for,young designers, and public activity for VIPs.,EVENT,MEDIA MANAGMENT,GLOBAL CONCEPTSCHINA IMPLEMEMTATIONINTERGRATED COMMUNICATIONS,PRADA S/S 2011 BEIJING SHOW,First fashion show outside of Milan: leading roll of working agencies, red carpet andcelebrity management, and VIP hospitality.,MIU MIU A/W 2011 SHANGHAI SHOW,First fashion show outside of Milan.Careful logistics management for a show running on different floors at different times.,GIORGIO ARMANI “ONE NIGHT ONLY IN BEIJING”,HUGO BOSS A/W 2012 BEIJING SHOW,BURBERRY BEIJING SPARKLE ROLL STORE OPENING,FASHION WEEK : LONDON and MILAN,Knowledge of fashion week details to help brands deliver communication plans ahead of time.Powerful client list to secure media’s participation and schedule to attend shows.,BUSINESS ADVISOR,MARKETING STRATEGY ANDACTIONS AIMED ATPOTENTIAL CUSTOMERS,RESOURCE HUB,MEDIA, SOCIAL ELITES, ARTISTSRESOURCES FROM FASHION,,CULTURE, ART, AND BUSINESS,JOHNNIE WALKER HOUSE,Strategic partner to develop marketing plan including: brand positioning, TA analysis, marketing intelligence, and networking with art, fashion, entertainment, business industries, and influencers.,MERCEDES-BENZ SPONSORSHIP MARKETING,Sponsorship marketing strategy & approach development and implementation, evaluation of sponsorship platforms and recommendations for new sponsorship opportunities, Friend of Brand program development, and more.,BUSINESS – FASHION – ART / MEDIA – KOL – CUSTOMER – PUBLIC,
