ALL New Touran L
Digital Campaign site & Cooperation materialsCampaign Site CreativeIframeCampaign Site Plan本次互动网站将承载于官网的车型页端，分为预热期和上市期。
Minisite will appear on official Website (warm up phase and Launch)Campaign Site—Op1摩登家庭大不同
Campaign Site—Op1 Modern Family with Big Difference
Campaign Site—Op1摩登家庭大不同
Campaign Site—Op1 Modern Family with Big Difference创意说明：以KV为主线，在其调性基础上延展出更多家庭元素作为整个网站功能模块的触发点。预热期，画面隐约呈现，配合倒计时海报进行展示。Description: based on KV, extend more family elements as linkage pages. During warm-up period, the background picture is looming up, along with countdown poster.创意说明：鼠标移至不同位置，点击跳转至不同版块。Description: different linkages jump to different sessionsCampaign Site—Op1摩登家庭大不同
Campaign Site—Op1 Modern Family with Big DifferenceApply for test-driveCampaign Site—Op2大当家的日记本
Campaign Site-Po2 Dad’s DiaryCampaign Site—Op2大当家的日记本
Campaign Site-Po2 Dad’s Diary创意说明：以大当家的日记本为创意主线，实时展现日期及天气情况。预热期，点击日记本，配合倒计时海报展现给予期待。Description: use diary to display date and weather. During warm-up period, use diary along with count-down poster. 创意说明：以大当家的日记本为创意主线，实时展现日期及天气情况，及手写体简短日记。日记本中元素均设定为各版块触发点，以立体书的展现形式从画面中弹出。Description: use diary to display date ,weather and handwriting diary. There are different lineages in the diary, in the form of pop-up book.Campaign Site—Op2大当家的日记本
Campaign Site-Po2 Dad’s Diary
referenceApply for test-driveCampaign Site—Op2大当家的日记本
Campaign Site-Po2 Dad’s Diary创意说明：如zoo coffee品牌合作页面，通过日记本展现一句话语录，点击动物呈现活动说明等。Description: take zoo coffee page as an example. One sentence in diary, Click animal for activity instruction. Campaign Site—Op2大当家的日记本
Campaign Site-Po2 Dad’s DiaryH5——根据选定创意方向延展配套手机互动
According to the selected creative direction to develop H5Countdown Poster—Op1创意说明：每张海报均将品牌或产品点信息与数字结合，动态呈现。
Description: each poster connects brand or product information, in dynamic way. 7：L与7的结合
L and 76：集成安全座椅
Integrated safety seat5：大灯与倒影
Headlight and reflection4：后备箱与氢气球
Trunk and hydrogen balloon3：星空全景天窗与星座连线
Panorama sunroof and star sign2：百变大空间与家庭元素
Flexible space and family elements1：一键启动
Start-stop button0（上市）：整车开出
Launch: display whole carreferenceCountdown Poster—Op2创意说明：产品点的呈现与感性文案的结合，态度海报的形式。
Description: combine product points with emotional description, in the form of attitude poster360车型页更新说明
Updating Instruction for 360 Model Page更新说明instruction：
根据现有feature及描述，将所有亮点丰富。Based on the current feature and description, enrich every highlights
内饰渲染及对应内部产品点更新update interior information and according product points
旋钮设计Button design
丰富产品点
如电动尾门等
Product poin
electric tailgate丰富文字描述
Enrich description调整旋钮设计
Button DesignCooperation materials-Zoo CoffeeLogo马克杯 mugOne sideThe other sideOP1（推荐）OP2OP3SVMS02.07.2017Page 28外带杯 take away cup桌面装置op1 article on table异型立板
Table card效果图示意
renderingop1op2桌面装置op2 article on table实体车模+动物玩具组合，置于精致透明亚克力盒中整体呈现
Put Car models and animal toys in a acrylic box.效果1桌面装置op2 article on table效果2CalendarApr.-Dec.Mar.Launch 3.18Countdown PosterTeaser CampaignLaunch CampaignViral VideoDengchao’s interviewvideo for children’s day + 5 radio for festival Zoo coffee (BJ&SH)—3.18～4.18CRM & Zoo coffee (Whole country) TBDTBDBrandingFBISocialCooperationOthersThank You
