2015 SVW Leads Management StrategyPage 22015 Leads Management CalendarPOLO GTI LaunchGran Santana LaunchNew Polo Campaign
You can be a hero with hanhanPrepareWarm-upLaunchReviewWanda Department store Festival
You can win Grand Santana for 1 yearPrepareLaunchSustainJoin Test-Drive for Touran
You can experience safety-driving coursePrepareLaunchSustainReviewLamando trip for artPrepareLaunchSustainReview3 times around（EDM/MMS/SMS/OB）5 time around（EDM/MMS/SMS/OB）3 times around（EDM/MMS/SMS/OB）Product FeaturesHot event invitationPromotion & FinanceProduct FeaturesTest Drive ExperienceHot Event invitationPromotionFianceTest-Drive ExperienceReplacement OfferPromotion & FianceKey Point for Leads Management in 2015No more Urgent Campaign in 2015Integration
With ATL, BTL, DigitalOptimization
Job Process & On-time DeliveryMore Efficiency More Qualify
Minimum back & forceHow to Integration & OptimizationCRM Campaign
Kick-off+60 Days1st Internal
Integrated
meeting+55 DaysProposal
Prepared+50 Days2nd Internal
Integrated
meeting+45 Days1st Proposal
Present to SVW+40 DaysProposal
Revised &
Confirm+20 DaysCreative
Material
Prepare+5 DaysCampaign
Launch+0 DaysToptionToptionToptionSVW Integrated
meeting555520155Toption2015 Leads Management Calendar-By Campaign1st Internal IntegratedProposal Prepare2nd Internal IntegratedProposal Revised1st Proposal PresentationProposal Revised & ConfirmCreative Material PrepareTeaserLaunchLeads Acquisition & DistributeBTL CampaignPost-CommunicationDealer Copy1st Internal IntegratedProposal Prepare2nd Internal IntegratedProposal Revised1st Proposal PresentationProposal Revised & ConfirmCreative Material PrepareTeaserLaunchLeads Acquisition & DistributeBTL CampaignPost-CommunicationNew Approach for Leads Management in 2015Big IdeaCo-MarketingBig DataDesign more Surprised
Test-Drive Experience Using big data to
Catch the leads of
competitor Make more
Co-Marketing with
Other brandsWhat is Big Idea?（RENAULT Clio in UK）RENAULT Clio in UK
When you push the bottom “Va Va Voom” , you will get more excitingWhat is Big Idea?（Skoda Hotel in Russia）Skoda Hotel in Russia
You want to get free hotel? Why not try the Skoda Hotel?What is Big Idea?（Mercedes Smart in Russia）Mercedes Smart in Russia
Unexpected Test-DriveHow to using big data?（Get more qualify leads）Public Opinion Monitoring ProgramSet Key Words for Capture Opinion from Internet（Focus on competitor leads）From Weibo
I think I should buy a car for better life, I consider Passat, Audi A4,or Toyota Camry… From Buzz
Someone can give me a good reason for buying a Focus, or 206…From Blog
My friend told me the Nissan CRV is good, I think I want to test drive this week…From Others
My father just gave me the budget about 200,000 for buying a car…..Using big data for mapping the contact information（like…phone or E-mail）Hello Sir, we have a secret test drive party, do you want to join?If yes, distribute to the dealerHow to do Co-Marketing with Bank ?Target Audience：
credit card holder, mainly in VIP
Banking Resource：
eDM 100 million, SMS, Standee, Loan service
SVW Resource：
car model, driving experience chanceOrder any model car of SVW can get loan service & other offers Offer-Car ModeleDMOffer-Driving ExperienceHow to do Co-Marketing with Travel.com ?The Join-Registration Campaign with Travel.comCampaign Description：
Just fill in personal information and become the member of Travel.com, you may win Lamando for free 1 year.How to do Co-Marketing with Airline Company ?Using Mileage points to attract customer to make a reservation for test-driveStep1
Reservation for Test-Drive
Offer 300 mileage pointsStep2
After Test-Drive Experience
Offer 3,000 mileage pointsStep3
Order successfully
Offer 30,000 mileage pointsOne of the largest airlines in China, and there are 140 million member in CRM database.Thank You!Author/DepartmentDD.MM.JJJJPage 14
